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TRAINING AND SKILLS DEVELOPMENT
New Business Sales in 'The
Critical Hour’
Who is it for?
For new business field salespeople who need to learn or refresh
their understanding of how to be as effective as possible when
selling face-to-face with prospects. This is about working smarter
achieving greater results and maximising your potential
What is it about?
This is about doing all the right things to influence the
prospect in the limited time available in prospect meetings. Selling
and differentiating yourself from your competition through best
practice sales skills
What will I get out of it?
• Gain a practical understanding of best practice selling, sales
tools and techniques
• Improve personal productivity, effectiveness and time management
• Quick fixes and longer-term performance improvements
• Maximise your chances of achieving your sales objectives
• Personal action plan for sustainable success
Course Overview Course Overview
Gain an understanding of all the key elements of best practice
selling in face-to-face situations:
• Fully understanding prospects’ needs
• The art of effective questioning and listening
• Using anecdotes to bring solutions to life
• The role of case studies as a point of ‘proof’
• Presenting relevant and compelling information to prospects
• How to differentiate yourself
• How to differentiate your company versus the competition
• Understand your personal negotiation style
• Use a negotiation planning framework
• Turn objections into sales
• Practical, participative, experiential and most of all fun.
Duration
2 days of interaction and participation in understanding what
you do well, understanding where you can improve and more
importantly understanding how to improve. Open your mind, have fun
and grow. |

“The whole experience has been very helpful … I can genuinely say I have taken more away from this course than from any other in which I have participated”
Merrill Lynch Dec 05
“I have used every training course and well-known brand in my career, but I have never seen anything like Silent Edge. They transformed my salesforce, taking them from £750k a month to £4m a month in six months. More remarkably, the other six regions in CW did not increase their revenues during this time”
Mike Siddon – Regional MD C&W
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