Our Approach

Why has Silent Edge been so successful in increasing client revenues?

We begin by watching your team in action with clients.

Core to every evaluation is close observation of each of your salespeople during their ‘Critical Sales Moments’ (Critical Hour, Critical 10 Minutes, etc), a real meeting or telephone conversation with a customer – prospective or existing. Each ‘Critical Sales Moment’ is the acid test of your sales process, your sales toolkit and your capacity to generate new revenue – in short, your sales performance.

Salesforce evaluation is conducted on the road by Silent Edge’s specialist team. Each member of the team has a successful record as a frontline salesperson and as a manager. They’ll observe discreetly and interview each salesperson, following an astutely conceived questionnaire.

Our evaluation methodology ensures that Silent Edge’s conclusions are well-informed and that recommendations for coaching, mentoring and training are based on fact.

The evaluation captures the living reality of your team’s sales performance – on an individual level and across the entire salesforce. This means that each subsequent training programme is specific to the real competencies and needs of your salespeople.

Silent Edge won’t take your salespeople out of the field for days at a time. Short, sharp training sessions of two to three hours are what we generally favour. This keeps your salespeople stimulated and it won’t keep them away from their customers.

The evolution of your team’s sales performance can be accurately monitored through further Salesforce Evaluation. The most important development will be the improvement in your sales figures.