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2002 - Silent Edge Born
- Silent Edge born with the focus of being the Saatchi and Saatchi equivalent in the sales world
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2003
- The concept of the “Critical Hour” is created and first subjective scorecard developed
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2004
- The first objective competency framework in the world was created
- The first client to buy the Critical Hour Analysis of their sales force was C&W
- The first release of the Sales Force Evaluation System is launched
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2005
- Our first huge ROI success comes with 450% growth recorded at C&W
- Silent Edge chosen to judge the BESMA and we develop a suite of scorecards
- Continued the development of the Salesforce Evaluation System
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2006
- Cranfield publishes their first report using our data
- Silent Edge wins 2 awards: Winner of a BESMA Award – ‘Most effective use of sales automation’ and runner up in the ‘Best Trainer’ category
- Silent Edge were asked to judge National Sales Awards
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2007
- 3663 increases profit by £6m as a result of working closely with us
- Silent Edge signs exclusive licensing agreement with Brian Mayne’s award-winning Goal Mapping™ system
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2008
- Cranfield publishes their second report on sales people using our proprietary data and we win the SAS academy account
- Winner at the Data Strategy Awards – Best Use of Data in Business to Business
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2009
- Silent Edge wins a deal to install the largest sales academy in Europe into Orange and further academies for BT and ADT
- Silent Edge moves in to Europe by establishing two strategic partnerships with companies in Greece and Spain
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2010
- Silent Edge rolls out the financial sector’s first sales academy with Barclays Business. Other major development programmes are implemented in Carphone Warehouse, GB Group, Makro, Johnson & Johnson and Reed Personnel Services.
- The Harvard Business Review publishes an article about Cranfield’s research project with Silent Edge.
- Partners in Australia and the Netherlands extend Silent Edge’s global community.
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2011
- BT selects Silent Edge to roll out the largest sales academy in Europe, evaluating, training and coaching 1800 sales people and leaders.
- Silent Edge joins forces with The Sales Club, the first exclusive cross-sector networking club for sales directors.
- Ashridge works with Silent Edge on the development of the first Masters in Sales Management.
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
History
Russell Ward and Lorna Dakers were both highly successful and experienced international Sales Directors when they both concluded that the sales training industry was failing to do its job properly. They were frustrated by what they call the “sheep dip” approach to training – everyone goes in one end, gets saturated and then comes out the other end, taking no account of the fact that sales people are individuals with different natural strengths, weaknesses and experiences.
Realising that the type of objective and evaluation based training they required was not on the market, like all good entrepreneurs, they fixed the problem by launching Silent Edge.