Partners
Cranfield School of Management
Silent Edge is a research partner of Cranfield University School of Management, working to understand sales skills and behaviour. Our latest research project was featured in the Harvard Business Review. Professor Lynette Ryals’ article ‘Do You Really Know Who Your Best Salespeople Are?’ highlights some topical management insights resulting from Cranfield’s research using data from our extensive evaluation work. We are continuing our work with Cranfield and will be publishing results here, so watch this space!
Ashridge Business School
Ashridge Business School helps people and organisations to be the best. They work in partnership with some of the world’s leading business organisations in tackling the complex challenges they face, such as formulating and implementing strategic development, leadership and change. Silent Edge has worked with Ashridge for a number of years, and is currently formulating a joint approach to an academic qualification in sales management.
The Sales Club
Silent Edge is joining forces with The Sales Club, www.thesalesclub.co.uk, the first exclusive cross-sector networking club for sales directors. Members include BA, Eurostar, Bayer Healthcare, De Vere Hotels and Iron Mountain. Benefits include regular elite networking events, intensive and inspirational peer to peer workshops and first-class executive-level web resources. The partnership will help us take our common vision, to inspire excellence in sales performance, to the next level, improving services for clients and members with powerful tools and techniques to increase sales effectiveness, access to expert advice, and thought leadership.
To find out more about how to join The Sales Club see www.thesalesclub.co.uk
Directional
Directional is our exclusive agent in Australia and New Zealand. Directional is a specialist sales performance consultancy based in Sydney, with senior consultants in Australia, China, Japan and Korea. Since 2004, they have helped businesses in APAC such as Singtel Optus, IBM, Australia Post and Fuji Xerox improve sales effectiveness, increase win rates and hence grow revenue and profit.n Paul Howdle is Managing Director and can be contacted at phowdle@directional.biz or visit www.directional.biz.
The Institute of Sales & Marketing Management
The Institute of Sales & Marketing Management (ISMM) is the UK’s only professional body for salespeople. Founded in 1966 to promote standards of excellence in sales and sales management and to enhance the status and profile of sales as a profession, the ISMM has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for over 35 years. Silent Edge has been working with the ISSM since 2006 and we are regular judges, using our SFE evaluation tool, at their prestigious British Excellence in Sales and Marketing Awards (BESMAs).
Lift International
Lift International’s human development systems work to enhance Drive, Attitude and Confidence. Goal Mapping is a one day workshop designed to give you the information, inspiration and enablement to achieve goals, the means to pursue your purpose and the training you need to coach yourself to success. The creating of goals is an important step in the Silent Edge journey and we work with Lift International to deliver dynamic Goal Mapping workshops using imagery – the language of the subconscious – which can be applied to help achieve any goal, personal- or business-related.
Linguabrand
Companies report in numbers but they compete with words. So how do you know which words are competitive? Linguabrand clients know the difference between market generics and differentiating brand language. Their brands walk the talk. How? By putting analytics behind their creative processes. Analytics smart enough to read everything the market says. These enable them to measure and map brand differentiation. Silent Edge’s Dynamic Propositions workshops combine our leading Sales Value Propositions session with Linguabrand’s Brand Value Propositions process to create a powerful piece that will make sure your brand and, more importantly, your sales people are communicating value at each and every opportunity.
SalesLabs
Silent Edge’s partner in the US, SalesLabs is a revenue growth consultancy based on Wall Street. Led by former principals of the Big 4 consulting firms, former CEOs and VP Sales of blue chip sales organizations, their approach has been applied by the top 5% of high-growth companies in America. Now they’re making them available to help businesses of all sizes achieve predictable and sustainable sales growth. Their research-based approach to sustainable change is fresh; their processes and workshops are award-winning. And for good reason: a Q2/2011 report by Standard & Poor’s reveals that topline revenue growth of just 11% led to a 43% increase in profits for S&P 500 companies. After several years of mandatory belt-tightening on the bottom-line, the new mandate is to grow the topline — fast. This means taking a fresh look at optimizing the sales force, and that’s where SalesLabs rolls up its sleeves better than anyone.