Cranfield School of Management

Cranfield show that Silent Edge have worked out the competencies that drive successful sales.

Silent Edge’s data and approach has been analysed by Cranfield School of Management. They applied sophisticated statistical models to the Silent Edge data and have concluded that the model shows that the competencies that Silent Edge have defined really help drive sales performance.

The analysis also demonstrates that there are 8 different types of sales people from the very poor (Group 1) to Master Sales Person (Group 8). The shocking conclusion is that only 12% of new business, 2% of telesales and 4% of all account managers surveyed are in the Master Sales person category.