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BEST PRACTICE
WORKSHOPS
Critical Account Management Workshop
This is an intensive one-day, off-site training session, normally
for a maximum of 10 delegates.
The
style of the session will be participative, with lots of
role-playing based on real prospects/clients from the delegates’ own
sales pipelines. Beyond creating an understanding, this workshop
develops approaches that work in real-life sales.
The
salespeople undergo
electronic scorecard
evaluation in the session.
The results nearly always show that their skill levels are not what
they thought they were. This motivates them to want to change their
behaviour and increases their desire for skills development. It also
ensures that any skills development will ‘stick’.
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