EVALUATION PRODUCTS

Telesales Critical 10 Minutes Evaluation

The most direct and effective way to generate leads and achieve highly qualified appointments is through targeted telesales campaigns.

Your telesales team only has a limited time to convince a prospect of the superiority of your product or service.

Silent Edge describes this time as the Critical 10 Minutes.

Silent Edge's Critical 10 Minute Evaluation gives you new insights into what is happening in your company’s Critical 10 Minutes. We observe each member of the telesales team over a period of two hours as he or she makes a variety of calls with different marketing/sales objectives. As we observe, we use an objective electronic scorecard to pinpoint both strengths and weaknesses. This observation is complemented by a skills assessment and a 90-minute confidential interview.

The evaluation produces a detailed, objective and concise picture of:

• each telemarketer’s selling performance on the phone
• trends across the team and
• barriers in the sales process.

The Critical 10 Minute Evaluation is especially valuable as the basis for development plans for each salesperson – his or her personal route to stronger sales performance. It produces a clear plan for each salesperson, illustrating exactly what they need to do to improve – and therefore earn more money. This has a galvanising effect on their motivation.