Evaluation

Until you know what best practice is how can you achieve it?

In 2002 Silent Edge created the sales industry’s first objectively-observed competency framework, the Sales Performance System.  We cover best practice for every role in the sales industry including:  Telesales, new business, account management, strategic, complex and transactional sales and all levels of sales management

Our evaluation is based on over 170 objective, moment-by-moment observations which take place during your live sales meetings or calls. Evaluations are caried out by a Silent Edge observer, or by your sales managers. We tick or cross an electronic scorecard according to what we see happening.

The sales person either carried out the tasks on the score card or they didn’t. This gives you an entirely objective view of your sales teams’ capability.

The resulting data is invaluable. It allows you to see where each sales person’s development needs lie, and allows us to develop a highly-detailed training needs analysis.  Most importantly, your sales managers can use the data to focus precious coaching time and bring about the biggest and quickest return.

Is it worth your while investing in yet another sales training course?  Our complete solution is more than that.  The process of evaluation of live sales meetings will be the foundation of a comprehensive development journey for your sales team and our Sales Performance System will give you the dashboard you need to monitor each individual journey.

We train your managers to do the evaluations in-house with our Accreditation programme.  This will equip your managers with the information and tools they need to become effective coaches.